WithumSmith+Brown Global Assurance, LLC. Selects Keating & Co. As
Public Relations Counsel

FLORHAM PARK, NJ, August 24, 2005 - Keating & Co., a globally recognized strategic communications firm, announced today that it has been retained by WithumSmith+Brown Global Assurance, which provides Sarbanes-Oxley and other compliance related services.  WS+B GA was recently formed by WithumSmith+Brown, Certified Public Accountants and Consultants, to address growing corporate needs related to SarbOx and Risk Assurance. 

Rick Keating, President and CEO of Keating & Co. commented, “WithumSmith+Brown Global Assurance is well positioned to address a critical need in the marketplace today.  SarbOx compliance issues and business risk are increasing daily, affecting all businesses, public and private, and we will work closely with them to get their message out to all audiences.”
 
“Keating’s reputation in the business community and its ability to deliver strategic media results made partnering with them an easy choice,” said Tom Basilo, CEO, WS+B GA.  “We look forward to working closely with them to ensure the success of our new venture.”

About WithumSmith+Brown Global Assurance, LLC
WS+B GA is headquartered in Princeton, New Jersey and provides counsel and project support for Sarbanes-Oxley and other internal audit and risk assurance related services. WS+B GA offers a staff of highly-trained control specialists who are subject-matter experts on a wide range of compliance, corporate governance and business process issues. The firm serves a diverse clientele ranging from public middle-market companies to preIPO and private equity / venture capital-backed corporations. WS+B GA offers clients innovative methodologies that are entrepreneurial in spirit resulting in a unique approach stressing hands-on, personalized service. For more information please visit www.wsbga.com. 

About Keating & Co.
Founded 37 years ago, Keating & Co. is comprised of two units:  Keating Public Relations and KeatingCicatiello Public Affairs. The public relations unit builds brand awareness for clients in the areas of life sciences & healthcare, technology, financial, consumer & lifestyle, economic development & sustainability and professional services. The public affairs unit provides strategy and execution of corporate public policy campaigns, targeting clients in highly regulated industries such as healthcare, financial services and commercial real estate. PRWeek has recognized Keating as a 2004 Boutique PR Agency of the Year finalist. Keating maintains offices in Florham Park and Newark, NJ.  For further information, please visit our Web site at www.keatingco.com.